The city center of Dobrich, the heart of ancient Bulgaria, has colorful houses on cobblestone streets. It used to be a lively quarter of artisans and merchants in the Middle Ages. Today it became the Old Dobrich Open Air Ethnographic Museum, which preserved the magical atmosphere of the past, allowing one to have a look into historic houses.

Almost every building has a craft workshop, where it is possible to buy handmade products and to see various manufacturing processes. For instance, leather masters can show how to make smooth leather shoes, bags, and bracelets, whereas coopers can show how the giant storing barrels for local wines are created. They also sell the barrels to the local cellars and wineries. The skilled potters of the museum sculpt produce original kitchenware, including dishes, cutlery, and vases. Their ceramic workshop is also open for visitors that can learn this craft.

Old Dobrich Ethnographic Museum has jewelers, tailors, and other talented craftsmen, who share the secrets of traditional crafts and sell beautiful handmade products to the visitors in their workshops. In total, there are 30 workshops in the museum. It is necessary to highlight that the workshops produce only traditional household items using traditional methods. The prices of these unique souvenirs are much cheaper than in the resort towns of coastal Bulgaria. Moreover, all products are locally produced, there are no Chinese souvenirs.

The Old Dobrich Ethnographic Museum is not only about work but also about fun. The traditional holidays as Trifon Zarezan (the Bulgarian Valentine's Day), and Tsvetnitsa (the Bulgarian Palm Sunday) are celebrated in Old Dobrich on a grand scale. For instance, the locals at these holidays wear traditional clothes, organize street theatres and funny contests with prizes that are loved by both children and adults.

The Old Dobrich Ethnographic Museum has not only craft workshops and souvenir shops, but also a hotel (Old Dobrich Hotel), a cozy family restaurant, a pharmacy with local medicinal herbs, a store with products from buffalo milk, and the oldest bakery in the city, which is called Sladkarnitsa.